Create the adverts (U20: P4, M2)

Task 7: Create the adverts (U20: P4, M2)

Learning outcome 3 (U20): Be able to produce the planned media components

For the Phizzwizard advertising campaign we included three main modes of advertising, Magazine, Billboard and Video. By having these three different techniques, we have to opportunity to reach out to wider audiences and attract attention from more people, within our target audience and out. Our slogan ‘Drink it, Reminisce it’ is catchy and easy to memorise, and it also links to our whole concept of older people drinking the drink, and reminiscing on their past as a teen through song.

Magazine 

By including a magazine advert within our campaign, were able to reach out to multiple target audiences ranging from young adults (Teenagers) as well as our primary target audience of 30 something year olds. Our magazine adverts fit into some of the codes and conventions of the 90s. One of the elements that play into those conventions is the boom box in which the can sits on. Boomboxes started getting popular in the 80’s and continued to be used throughout the 90’s. By using this boombox, it appeals, and catches the attention of those who were younger whilst the boombox was popular, meaning our 30 ‘something’ target audience. Further more, as well as the boom box suggesting the theme of music, the music notes connote towards the music theme within our advertisement campaign as well. Moreover, we kept the background simple in order not to take the attention away from the dink, this way, viewers of the magazine immediately see the can in the middle of the page and become tempted to find and buy the drink. As well as this, we put our slogan in white on the top, by putting this as a contrasting, light colour compared to the dark background, it stands out a lot more. This way, hopefully the slogan and our brand will be able to be well recognised and memorised. We have made sure that the carter soft drinks logo is visible on the advertisement in order to remind viewers of who the drink belongs to.

BillBoard 

Much like our magazine advert, we used music notes in order to connote to the idea of music being a big theme. These music notes are multi-coloured as it fits in with the conventions of the 90’s being colourful and vibrant. Therefore, by these elements connoting towards the 90’s, those in our target audience who were young during those years would be appealed by the design, and will most likely be compelled to buy our product. Furthermore, the two arms holding the drinks correspond to our two target audiences as one of the arms (left) is supposed to represent our older target audience as its wearing a shirt typically seen on older people (men); and then the other arm (right) is wearing a windbreaker jacket and has black nail polish to represent our teen audiences as well as our older target audience when they were younger. Once again, such as our magazine advertisement, we made sure that the background wasn’t too busy with any other designs in order to not take away from the more important aspects of the billboard such as the logo and the slogan. The billboard also includes the price of the drink in a circle that contrasts the colour of the background in order to stand out. We made the drink 99p as its cheap so any class can buy it, as well as our teenage target audience and our adult target audience.

Video

We made sure that our video advertisement would link in with both our magazine and billboard advertisements, therefore we used music as a main theme of our advertisement, and the main subject of our advertisement is wearing the clothes we used in our billboard advert. In our video we had an opening shot of our can in the fridge in order to establish to our audience that this is the product we will be advertising, and letting spectators have a look at the product so they’ll be able to find it in stores if they wanted to. Our video also included popular songs from the 90s in order to really attract our 30 ‘something’ year old audience as this would of been the music they listened to when they were younger, however it still appeals to the teenage audience as the music is popular and mainstream enough for them to recognise it. At the end of our video advertisement we have a frame where we show the product on screen, as well as the price, the name and the slogan. By having this, the viewers get another look at what the can looks like in order to recognise it in stores, as well as seeing how much it costs as it’s never mentioned in the video. On top of this frame, we have a voice over of our slogan. By having the slogan read out, it will potentially allow viewers to memorise it easier.

Audience Feedback

We asked a member from both our primary and secondary target audience for feedback on our advertising campaign in order to see how effective it was in terms of marketing a product aimed towards them.

Primary (older) audience:

Is the slogan memorable/Catchy?	Yes - the use of repetition works well. The use of rhyming also supports it being memorable
What is our campaign lacking in terms of consistency?	One of the only aspects is colour. I feel as though the red could have been more prominent within the video advert - either through clothing or font colour.
Is there a clear message of consistency throughout the campaign?	Yes definitely - the three components work well together.
Are the codes and conventions of the 90s prominent in our advertising campaign?	the music choice is great as well as the use of the mirror. It's very reminiscent of Sabrina the Teenage Witch!
Would you be prompted to buy the product after seeing our advertising campaign?	Yes - I would be intrigued as to the flavour and taste of the product.

Secondary (younger) audience:

Is the slogan memorable/Catchy?	Yes the slogan is catchy/memorable
What is our campaign lacking in terms of consistency?	The idea of it being 90's needs to be more prominent and consistent
Is there a clear message of consistency throughout the campaign?	The message of it bringing back memories is consistent
Are the codes and conventions of the 90s prominent in our advertising campaign?	The 90's music is prominent but i think it could include some more
Would you be prompted to buy the product after seeing our advertising campaign?	Yes I would