Planning the adverts: (U20: P2, P3, M2, D1)

Task 6: Planning the adverts: (U20: P2, P3, M2, D1)

Learning Outcome 2 (U20): Be able to plan a cross media advertising campaign to a client brief   

Target Audience

The primary target audience for this campaign as stated in the brief is 30 ‘something’ year olds so therefore by using a retro aesthetic which fits in with conventions of the 90s (when this age range was younger) it would attract more people from within that age audience of 30 ‘something’ year olds to buy the drink as it would remind them of when they were younger.

The secondary audience in which the brief calls a major audiences stated by the brief are 13-18 year olds. This is because that these ages of people typically drink fizzy drinks regardless of the aesthetic/campaign idea for them simply because of the taste. So by also targeting this drink towards younger people, the drink can rake in more income and become wider known.

As we have a major audience of young people, the drink we will make will have to be affordable so younger people who may not have jobs can afford it. By making it affordable, we also cater to all classes which makes sure the dink isn’t limited to certain financial classes. Furthermore, the drink is not aimed at any specific gender or race/ethnicity. However, due to societal stereotypes, as the drink is based around strawberries (which heavily involve oink and red colours) people may feel that the product may be in favour of the female gender.

Resources and Personnel needed (For each platform)

Billboard: For our billboard advertisement we will need someone to play the role of a Graphic Designer. This graphic designer will design the look of the billboard using the pointers that we have discussed. Furthermore we will need the role of a photographer in order to take photos of the elements we may need. We will also need someone to be an advertising manager as they will be able to find, and book a billboard space for our advertisement. Lastly, someone will also have to take on the role of a Word processor in order to put the copy on the advert. As for resources, the graphic designer would require editing softwares such as photoshop. As well as this, the photographer will require photography equipment such as cameras, lenses and lighting equipment. Lastly, the word processor and the advertising manager role will simply require a computer and a phone in order to carry out their tasks.

Magazine: For a magazine advert, the roles are similar to that of the billboard. We would need to take up the role of a graphic designer in order to design the elements of the magazine advertisement, as well as a photographer to take photos of these elements. We will also need someone to play the role of an advertising manager as they will be able to find, and book a billboard space for our advertisement. Lastly, someone will also have to take on the role of a Word processor in order to put the copy on the advert. Recourses we would need would include editing software such as photoshop for the graphic designer, camera equipment such as tripods, lenses and lighting equipment for the photographers. And lastly computers and phones for the graphic designers to work on, as well as the advertising managers and word processors.

Video: The video advertising will require a slightly different set of personnel and resources. Someone in our group will have to be a camera man and record the video, simultaneously we will need some of us to play actors in the advertisement too. We will also need to play the role of editors in order to edit our video advertisement. Lastly, once again someone needs to play the role of advertisement manager to find channels and platforms for our video advertisement to be broadcasted on. The resources needed for this would be cameras and tripods for the camera person to record the video, as well as computers along with editing software to edit the footage were given. Computers would also be required for advertisement managers.

Overall genre of campaign

For the overall genre of our campaign, we have decided to go with a 90's theme in order to bring in a sense of nostalgia for our primary target audience. Since our primary target audience is people in their mid 30's, we wanted to give homage to the time period in which their happiest childhood memories were created, the 90's. The 90's is often described as the decade of 'peace and prosperity', with several global wars coming to an end and the upcoming Internet on the horizon. The 90's were arguably some of the most iconic times in fashion, with grunge and rock culture setting global trends for people of all ages. This included clothing items such as chokers, chains and leather jackets being especially popular for the younger generation. This was mainly due to popular celebrities and rock artists such as Britney Spears, The Backstreet Boys and Gwen Stefani. The 90's was an evolutionary time for so many different things and people who growing up as kids in that time look back at it fondly. 

However, even though the 90's was very grunge/rock heavy, it also included a lot of colour and pop art inspired trends. The reason why colour was so popular in the 90's was because of a variety of things, but more specifically, the reappearance of pop art and culture on a worldwide basis. In the 90's, the UK was starting to see a massive influence of USA trends and lifestyles, such as pop music and pop art. The USA was home to viral 90's teen celebrities and singers, such as Gwen Stefani and Britney Spears, whose music started to increasingly become popular in the UK amongst the younger population. This caused for colourful clothing, abstract shapes and bright paintings to also become popular alongside grunge culture. Popular artists such as Keith Haring became known for creating vivid and busy pieces of art, which heavily influenced the teenage generation's clothing and aesthetic for the time. Below are some of the popular colourful trends which influenced this younger generation: 

The reason we have also decided to use these colourful themes for our marketing campaign is in order to make the campaign as universal and upbeat as possible. What I mean by these is that by showing both the grunge and the colourful trends of the 90's, our primary target audience will be able to fully relive and reminisce about their younger years in a bright and 'colourful' way. Ultimately, we want the audience to look back at these memories in a joyful way so that they are persuaded to buy the product and relive these 'colourful and bright' memories. This colourful colour scheme will also help appeal to out secondary target audience of 13-18 year olds who may not have been around in that time, but are still a fan of certain trends that have carried on from that era into today's world. 

Moodboard

Concept for campaign

In terms of the overall concept for the campaign, we are deciding to focus mainly on nostalgia and memories. The reason why we chose to focus on this element primarily is due to how powerful it is to viewers, allowing them to fully reminisce about their childhood and the good memories that were created during that time. These happy memories would once again return in their minds and make them smile, encouraging them to keep buying the drink due to the good memories they are thinking about when drinking it. This will eventually start to create returning and loyal customers to the company, and will therefore be deemed a successful marketing campaign. We've decided that the appropriate price for our drink will be £0.85. The reason why we have decided to price it at this specific cost is in order to create a similar price-point to other competitors, some of which may be even more expensive. We have additionally priced it at this cost in order to maximise profit and lower costs 

Research into competitor adverts 

Due to our product being a fizzy sweet beverage, there are multiple other large competitors who will be trying to persuade consumers to buy their product instead. Therefore, we need to identify a solid USP that will differentiate our drink from all the other currently on the market and therefore lead to customers buying our drink instead. Here are some of the competitors that we may be up against: 

Coca-Cola

Coca Cola, who is one of the brands that we drew inspiration from, did something very similar to our campaign called 'Share A Coke'. The campaign was created in order to get consumers to create happy memories with each other due to the drink, encouraging them to find their own names so that they can match with their friends/family. Since Coca-Cola is such as big and popular company, we will definitely be faced with the challenge of not being as well known as them, potentially meaning that less people try our product. However, the USP of our campaign compared to Coca-Cola's is that ours focuses on bringing back these happy and nostalgic memories, rather than creating completely new ones. The reason why this is such an advantage to us is because instead of having the pressure of creating these good new memories, we are able to have a more natural-feeling approach with simply just reminding the consumer of their old memories that they may have forgotten about. This makes the memories feel less forced and instead more natural. 

7up

Another company who had a fairly similar campaign to ours is 7up, with their 'Be 7up' campaign. The main idea of the campaign was to encourage consumers to buy the drink in order to be their true and authentic self. This campaign was mainly centred around the themes of improving self confidence for people of all ages, genders and races. Similarly to Coca-Cola, because 7up is such a well known and popular company, it may be hard for our drink to obtain the attention that it needs, causing for less people to try the drink. However, one of our USP's compared to 7up's campaign is that ours creates an even more personal connection with the customer due to the use of music. One thing that 7up was missing from their campaign in order to prevent authenticity and self-confidence is the powerful and personal connection that people have with music. Since music brings back nostalgic feelings/memories as well as allowing for people to feel confident while listening to it, consumers are more likely to want to try our drink because of these promises, something which 7up is not promoting.

Research into advert conventions

As you may be able to see, this billboard advert from Coca Cola coincides with all the regular advertisement conventions. For example, the advert clearly shows what is being advertised with aided help from the chosen colour scheme that gives the billboard a sense of brand and campaign awareness. This is because the colour red has become tied to the Coca Cola brand and is used on all their packaging/advertising. 
Another convention that Coca Cola were able to abide to was the use of a slogan. The reason this slogan is used on advertising material is because it sticks in the customer's head after seeing it multiple times. Slogans also allow for companies to create brand and campaign exposure, as well as conversations amongst customers about the advert. 

Redbull 2000 advert 
Another convention that Redbull were able to coincide with was the use of a slogan at the end of the video in order to make the campaign/product more memorable to the audience. For example, at the end of the video, Redbull have included a slogan saying 'Redbull gives you wiiings'. This slogan clearly represents the confidence and energy that the product gives you after consuming it, therefore encouraging customers to buy it regularly. This slogan is also beneficial since it is shown in every campaign that Redbull creates, creating a sense of campaign and brand awareness. 

As you may be able to see, this video advert from Redbull also clearly coincides with regular advertising conventions. For example, the advert clearly shows what product is being advertised at the end of the video, revealing a picture of the product. One way that Redbull also coincided with regular advertising conventions is by creating a story/narrative that the viewer can get invested in and follow along to ultimately buy the product at the end of it. This was done by creating a story that depicts a regular man gaining wings after drinking the product, and being on the same flying level as the bird. This represents the regular person gaining the same level of confidence and power as the bird, showing a sign of freedom and relaxation while flying. 

Pre-production Gantt Chart 

Plan for Magazine advertisement

For our magazine advertisement, we need to make sure that we are marketing towards the target audience provided for us. To do this, we are creating nostalgic advertisement for our 30 ‘something’ year old audience. This will be done by using the 90s as an aesthetic in which we will base our advertisements around which is the era in which our target audience were young. As for our secondary ‘major’ target audience of 13-18 year olds, we feel the advert may still appeal to them as certain aesthetics such as that of the 90s are making a come back in modern day society. On top of this, we feel that the flavour of the drink alone will appeal the the younger target audience.

The plan for the magazine advertisement is to keep around the same idea as that of the billboard and video advertisement. There would be a shot of a person standing in frame in front of a mirror whilst visibly holding the Phizzwizard drink, this shot would be angled so you can see clearly the reflection in the mirror. However, in post-production the reflection of the mirror would be edited to show a younger, more ’90’s’ version of themselves. The magazine advert will include the logo in the corner to make sure people get a memorable look at the logo so that they can notice the logo in stores and pick up the drink. The magazine advert will also include the price of the drink.

Plan for Billboard Advertisement

For our billboard advert, we are planning to sell the product by designing an applicable and sentimental advert for our primary target audience, making the advert relatable to their youth. We are embracing themes that will allow the audience to reminisce on their childhood and remember their good memories, convincing them to purchase the product. The billboard will also attract the secondary target audience, due the drink being fizzy. Fizzy drinks tend to be very popular amongst teenagers. 

 

The billboard advert will encourage the target audience to buy the product, this is because it will display several images of adults enjoying the drink.  The images will show then opening the can and after they take a sip and feel relaxed again, whilst the drink bringing back childhood memories.  The drink will be a source of comfort when adults come home from work after a long day after being stressed, they can drink the product and feel peaced. The slogan will feather at the bottom of the billboard. The adults will be dressed like a normal 30 year old suited to the modern day and next to the adults will feature a child dressed in 90’s clothing. 

Plan for a radio advert

For a radio advertisement, we don’t need any visuals so therefore the message need to be conveyed through sound only. The idea we have for the radio advert would be for someone to recommend the Phizzwizard, strawberry laces drink. This will be followed by sipping sounds indicating that the person has started drinking our drink. After this, music from the 90’s will start playing which pushes the idea forward that it takes consumers back to the 90’s, to their youth.

Plan for video Advertisement 

For our video advert, we are planning to sell the product by creating a relatable and nostalgic advert for our primary target audience, by incorporating people's youth and the 90's into our video. As our primary target audience is people in their 30's, producing an advert which includes themes of childhood and good memories will most definitely persuade the audience to buy the product. In terms of our secondary target audience, which is 13-18 year olds, they will most likely like the video due to the flavour of the drink. 

The video advert will contain shots of adults in their 30's picking up a can of Phizzwizard from the store while smiling, while simultaneously walking near a mirror. The adults will then crack open the can and take a sip, making them feel restored again and reminding them of their happy childhood memories. They will then turn round and look into a mirror, where they can see their child-self also holding a can of the drink and smiling at them, proceeding to then put the can in the air implying a 'cheers'. The adult will then look back at the child and smile too, also responding with a 'cheers' and will then walk into the distance, where the logo, the company's social media handles, picture of the product and slogan will pop up, as well as information on where the drink can be bought. The people in their 30's will be dressed in modern day clothing following trends in 2022, whereas the child-selves of the people will be dressed in authentic 90's clothing that was popular at the time. While looking through the mirror, popular 90's music will also start to play, in order to truly enforce this idea of nostalgia and authenticity for the time. The music used for the advert will be upbeat music, in order to relate to the idea of reliving happy and nostalgic memories. This means that we will most likely be using songs from the following artists:

• S Club 7
• Spice Girls
• Hanson
• Aqua
• Backstreet boys
• Santana
• Sheryl Crow
• No Doubt 

Justification of decisions

For our advertisements, we have decided to use 4 different forms. We are using Billboards, Magazine, Video advertisement, and radio advertisement.

Billboard

Billboard are an effective method of advertisement for our campaign as members of both our target audience, and major secondary audience would be able to see it. Billboards, if placed strategically in popular areas can grab the attention of everyone who walks past it as billboards are atypically mainstream way of advertising as anyone and everyone can see it from day to day life. Our billboard would be able to be seen by people in the primary target audience who will be perhaps driving past, and out secondary audience of teenagers who will either be walking past, or being driven past. We chose the design to include a person standing in front of their younger selves in the mirror as it turns our slogan “Drink it Reminisce it” into a visual. We are also including the actual can of the drink as it is the main subject of our campaign. By featuring the design of the drink can itself in our billboard advertisement, we are making sure that our audiences who sees the billboard, knows what the drink looks like and can search for it in stores. And lastly, our billboard advertisement will include images of colourful music notes in order to tie in our advertisements link to music, and as the music notes will be colourful, it links in with the bright and vibrant conventions of the 90’s

Magazine

Our magazine advertisement in terms of looks and concept is very similar to that of the billboard. This is to not confuse viewers by switching the concept of our campaign per platform. Having an advertisement for our drink in a magazine would be effective as members of both the primary and secondary audience have a chance of seeing it. For example, if someone wishing the 30 ‘something’ target audience has a certain magazine subscription, our advertisement could potentially show up in one of their issues. As well as this, in shops, magazines tend to be laid out on their own designated isles, which prompts some people of any age just to pick it up a flip though. Whilst doing this, someone may come across our advert and keep our drink in mind, and may even go to find it in the store they’re in. Magazines are also for a very niche audience as magazines issues are focused on certain topics such as fashion, cars, food etc. The best course of action for the magazine advert would be to put it in a food magazine issue as that niche audience may find more joy out of our product than lets say people looking through a fashion magazine. Our magazine advertisement may also be proven successful if placed in a retro magazine as that’s the overall aesthetic we're going for with our campaign. Magazine genres such as rock and roll may also be effective for our advertisement and the age group viewing and reading those magazines are most likely our primary audience of 30 ‘somethings’.

Video 

Video adverts are an extremely effective as they can be viewed on many different platforms and on a variety of devices. In our video, we chose to include music that was popular in the 90’s as a way to really enhance the nostalgia of our primary target audience. The older music also forms the illusion of youth for the 30 ‘something’ year olds who are watching as the songs being used are most probably songs that they listened to a lot when they were younger. An advertisement in the form of video will also be able to be distributed widely to our primary, secondary and even winder audiences. Video advertisements can be seen on TVs as well as on phones and desktops devices from platforms such as YouTube and other social media platforms. By advertising on social media platforms that are popular with those in our primary target audience such as Facebook, Instagram and YouTube, people from said audience are more likely to see it, and also share it with their friends of the same age bracket. Similarly, by posting on other social platforms such as Tiktok, Snapchat and Twitter, were more likely to reach those in our major secondary audience. Whilst the visuals of our video advertisement might me more nostalgic to our older audiences, the younger target audience will still enjoy as certain aesthetics from the 90s are coming back into fashion.

Radio

Our radio advertisement part of the campaign is quite effective in terms of reaching our target audiences as well as communicating the product over. The radio advert will most likely be played in cars in which our older target audience will be driving, whilst our younger target audience will most likely be passengers in the car. The radio advertisement starts off with someone recommending the PhizzWizard drink, followed by them cracking open the can and taking a sip. This sound alone can make people thirsty, which will then intrigue audiences as to what our drink tastes like, meaning they will be more inclined to buy it. The radio advert is then followed by a clip 90’s music which ties in the fact that our drink is themed around the 90’s in order for older audiences to really ‘reminisce’ with our drink.

Legal Constraints

Copyright - It is against the law to use other individuals work and pass it off as your own to the public. In advertisement its very important to make sure your not breaching any copyright laws by let's say using music that doesn’t belong to you, or using logos/designs made by someone else without permission. If using music or designs in the advertisement, you must make sure to ask the original creator first for permission before using. If you fail to do this, the artist can sue you for copyright and file a law suit which could stop the project, and lead to potential bankruptcy for the company; it will also lead to a bad reputation for the company at fault. To overcome this issue I will make sure that any necessary lease documents are signed by me and the individual who’s work we will be using. This is because we will be using songs from a variety of different artists so we need to ensure we have legitimate permission on record so we don’t breach copy right and patent act 1988.

Privacy Laws - You need to ensure that everyones privacy is protected by the Privacy act 1988. This means that everyone you plan to have visible and known in your advertisements, you need to get them to sign a talent consent form to ensure that you won’t breach privacy laws. If privacy laws are breached, then the victim in the situation can take the case to court. If it comes to thins, once again it puts a bad reputation on the company and could lead to financial ruin if they sue you. To avoid this problem, I will make sure that everyone included in making our advertisement will sign a talent release form. As well as this, as we are filming in a school setting, we need to make sure that children that aren’t aware of our filming, are not included or seen in any of the advertisements. Therefore, we won’t be breaching any privacy laws.

Minors/Under 18s -  It is against the law to use those under the age of 18 without being given legal parental or guardian consent. So therefore if we are going to be including people under the age of 18 in our advertisements we need to make sure that those children parents sign a consent form in order for us to film their children. If this precaution is not followed through, parents can sue us and the production for the exploitation of their children. This law suit filed against a company could lead to bankruptcy along side a bed reputation for the company. Therefore, to avoid this issue, we will make sure that anyone taking part in the production who is under the age of 18, will have to have their parents sign a consent to release form so we have official documents allowing the use of their children for our production. 

Ethical Constraints

Racism - We need to ensure that our video isn’t racist or offensive to any racial or ethnic group. If we display acts of racism, people would not support the company as we have been disrespectful to a group of people (who will most likely be within our primary and secondary target audiences) meaning our drink will generate no income and eventually cause the company to go bankrupt. To avoid this ethical issue, we need to make sure we display diversity on screen to show that anyone can drink our drink and it’s not just limited to one group of people. As well as this, we must make sure that any of the songs we use do not include any racial and offensive slurs targeted against certain groups of people.

Inappropriate Images - The advertisements we will be releasing will be put on public social media platforms as well as on TV and in public areas outside, this means we can’t include any inappropriate imagery or content as it could reach young audiences not fit to see such content such as people under the age of 18. If we were to use any offensive and inappropriate images, we would get mass amounts of complaints from the public due for the content not being fit for public audiences, which will lead to no one buying the drink, and a drop in sales as a whole for the Carter soft drinks company. This problem will inevitably lead to bankruptcy, so in order to avoid that we must make sure that all images that we will be putting out to the public are suitable for all ages.

Inappropriate Language - Just as we will not feature any inappropriate images in our advertising campaign, we must also not include any inappropriate language such as swearing and slurs as once again, the advertisements are going to be broadcasted to audiences not fit to see that sort of content. If we were to use any sort if inappropriate language, just like previous ethical issues, we will get complaints from the public, leading to a drop in sales of our drink, which will lead to the inevitable downfall of the company. Due to these issues as hand, we will make sure our advertisements dont include any sort of harmful and inappropriate language, this is to ensure that we aren’t broadcasting content not suitable for viewers in public out of our control such as children.

Promoting unhealthy habits - We need to make sure that were not advertising our drink too over the top around the idea that its the best drink ever as there is quite a lot of sugar in the drink. This could perhaps kickstart unhealthy habits in our younger target audience, and even our target audience which could lead to our drink being taken off shelves due to the impact its having on other peoples physical health. If this were to happen, it could make a huge impact on the company’s reputation, and cause people not to buy any of the company’s other products, leading to bankruptcy. To combat this, we will show less of the advertisement before watershed hours in order for younger, more impressionable children to get less exposure to it.

Storyboard

This storyboard helps us as it clearly displays each shot and where the subject of the advertisement has to be. It also makes comments on transitions and stage directions which helps speed up the filing process as we're not making ideas up as we go along.

Visualisation Diagrams

Billboard 

This billboard advertisement features an older person holding a Phizzwizard can with their younger self. It also features a larger version of the can which gives people a visual as to what the drinks can looks like so they can search for it in stores. The advertisement also features our slogan ‘Drink it, Reminisce it’ which will allow viewers of our advertisement to remember us my our short, memorable slogan. This advertisement also includes the carter soft drinks logo in the corner as that ism the company that this drink belongs to. Lastly, the can has a variety of music notes and symbols coming out of the top as a large part of our video advertisement has to do with music from the times of the 90’s

Magazine Advertisment 

The magazine advert follows the billboard advertisement in terms of the decorative music notes and symbols coming out of the can. To link in with the theme of music, the can is sitting on top of a speaker to further enhance the idea of music. Once again, we have a large scale image of the can in order to let viewers see what the product looks like so they have to ability to search for it in stores. And lastly, we included the carter soft drinks logo in the corner as they are the company that the drink belongs to.

Risk Assessment 

Risk	Hazard	Risk Level	Solution
Falling over equipment	Getting injured	Medium	Insurance. Being careful around the equipment
Bad weather conditions	Equipment getting damaged	Medium	Plan ahead
Absenteeism	Production not being able to happen	Medium	Have members in case people are ill or can’t make it
Pets	Equipment getting broken. Shots getting disrupted	Medium	Provide gates around the area of filming
Unstable flooring	Shots being blurred	Medium	Go to location before

Model Release form 

Location Release form 

Shot by Shot list 

Location recce

Photo of the location.	Address.	Advantages	Disadvantages.	Reliable
	Castlewood Road, Barnet EN4 9GE.	Large space, able to include lots of different perspectives and angles.   Permission has be granted to use this location.   Lots of plug sockets to use electrical equipment.	The other objects could interfere, making the adverts misleading.   As it’s a school setting there could be issues with sound and lighting.	Yes.

 

Treatment 

Name and contact information

Sensei Dojo Advertising Company:

Sam Ezekiel: 000-000-0001

Ella Wise: 000-000-0002

Oliver Brent: 000-000-0003

Email: senseidojoadvertisingcompany@advert.com

Summary of the story

Marcus opens the fridge since he is feeling rather thirsty and could do with a fizzy drink. He proceeds to grab a Phizzwizard from the top shelf and then closes the door. He then proceeds to walk out of the room where the fridge and walks into the next room where the camera equipment is. He cracks open the can and while sitting, takes a sip. After sitting for a bit, he gets up from his chair and notices something in the mirror. He goes up to the mirror and sees his 90's younger self in the reflection. He then smiles and starts to dance to popular 90's music with the 90's version. Both versions of Marcus cheer their drinks together as a sign of companionship and nostalgia. A short picture pops up at the end, showcasing the product and where to get it, accompanied by a voiceover which says 'Phizzwizard; Drink it, Reminice it'. 

Key characters 

Marcus - Marcus is the main character of the advertisement, who is the only person we see throughout the entire duration of the advert. The advert follows Marcus' story and what he is experiencing/seeing. 

Key themes and the tone 

The main theme and tone of the advert is all focused on memories, nostalgia and looking back at happy times in our life. The reason that we decided to make this the main theme of the advert is because we wanted to create a personal and emotional connection with the viewer that they could relate to, regardless of the character's looks, gender or race. We wanted viewers to be able to reimagine these happy memories while drinking our product and therefore start to buy our drink over and over again for the same effect. 

Locations

The two main locations in our video advert is the kitchen and equipment room. Since Marcus is in a work environment, we wanted to make the locations of our advert relatable to people of a similar age to him, so that they are able to picture themselves in his situation easily. The reason we chose to use a kitchen for one of our locations is due to it having a fridge where we can store the product. The reason why we decided to use the equipment room for another one of our locations is because it had a mirror in it, as well as a table where Marcus could place the drink. 

Costume Ideas 

For the younger version of Marcus, we decided that it would be appropriate and sensible to use 90's themed clothing such as windbreaker jackets. In terms of makeup/accessories, we also decided to incorporate more 90's trends such as black smokey eyeliner (inspired by the grunge subculture that was popular amongst this audience at the time) and black nail polish. The reason why we decided to use 90's themed items for our younger version of the character is to make the character seem more believable and authentic to the viewer, since that is what the viewer was also probably wearing as a teenager at that time. 

For the older version of Marcus, we decided that it would be appropriate and sensible to use modern day trends within this age group, such as smart button-up shirts and jeans, in order to incorporate a sense of reality and relatability into the character since this is also what people within this age group would wear to work. In terms of makeup, we decided to use contouring shades in order to emphasise smile lines and creases into the face, in order to recreate realistic aging in the face. 

Key scenes 

Scene 1 - Marcus opens the fridge to find a can of Phizzwizard on the top shelf. He then grabs the drink from the shelf and closes the fridge door

Scene 2 - Marcus walks out of the kitchen area into the equipment room, holding the can

Scene 3 - Marcus goes to open the can and takes a sip of the drink, before placing it on a table

Scene 4 - Marcus realises something in the mirror and gets up from the table

Scene 5 - Marcus sees his younger self which smiles at him in the reflection

Scene 6 - The two versions start to dance together to famous 90's songs

Scene 7 - The younger version of Marcus then smiles and raises his can to the mirror, followed by older Marcus raising his can too and cheering him.

Scene 8 - A short picture of the product pops up, covered by a voiceover of the slogan.