Unit 20 and 24

Task 7: Create the adverts (U20: P4, M2) Learning outcome 3 (U20): Be able to produce the planned media components For the Phizzwizard advertising campaign we included three main modes of advertising, Magazine, Billboard and Video. By having these three different techniques, we have to opportunity to reach out to wider audiences and attract attention from more people, within our target audience and out. Our slogan ‘Drink it, Reminisce it’ is catchy and easy to memorise, and it also links to our whole concept of older people drinking the drink, and reminiscing on their past as a teen through song. Magazine  By including a magazine advert within our campaign, were able to reach out to multiple target audiences ranging from young adults (Teenagers) as well as our primary target audience of 30 something year olds. Our magazine adverts fit into some of the codes and conventions of the 90s. One of the elements that play into those conventions is the boom box in which the can sits on. ...

Task 6: Planning the adverts: (U20: P2, P3, M2, D1) Learning Outcome 2 (U20): Be able to plan a cross media advertising campaign to a client brief    Target Audience The primary target audience for this campaign as stated in the brief is 30 ‘something’ year olds so therefore by using a retro aesthetic which fits in with conventions of the 90s (when this age range was younger) it would attract more people from within that age audience of 30 ‘something’ year olds to buy the drink as it would remind them of when they were younger. The secondary audience in which the brief calls a major audiences stated by the brief are 13-18 year olds. This is because that these ages of people typically drink fizzy drinks regardless of the aesthetic/campaign idea for them simply because of the taste. So by also targeting this drink towards younger people, the drink can rake in more income and become wider known. As we have a major audience of young people, the drink we will make will have to...