Unit 20 and 24

  Task 8: Evaluate the adverts (U20: M3, D2) Learning outcome 3 (U20): Be able to produce the planned media components  We were inspired by the video advertisement from the 2013 Evian campaign, which influenced our video advert. In this video, people walk past mirrors and reflections and see their baby-self in their reflection. This influenced our video advertisement as we had the main subject see a younger version of themselves in the mirror. As well as this, the people start dancing upon seeing their baby selves in the mirror, which inspired us to also include dancing as music is a heavy theme within our campaign. This addition also made the advertisement funny and humorous which would lead to the enjoyment of the advertisement meaning we can hopefully get more sales and attention for our product. As well as this, the Evian advert itself is to advertise a drink (Water), so by taking inspiration from an advert exclusive to a drink, were more likely to get a better result. T...

Task 7: Create the adverts (U20: P4, M2) Learning outcome 3 (U20): Be able to produce the planned media components For the Phizzwizard advertising campaign we included three main modes of advertising, Magazine, Billboard and Video. By having these three different techniques, we have to opportunity to reach out to wider audiences and attract attention from more people, within our target audience and out. Our slogan ‘Drink it, Reminisce it’ is catchy and easy to memorise, and it also links to our whole concept of older people drinking the drink, and reminiscing on their past as a teen through song. Magazine  By including a magazine advert within our campaign, were able to reach out to multiple target audiences ranging from young adults (Teenagers) as well as our primary target audience of 30 something year olds. Our magazine adverts fit into some of the codes and conventions of the 90s. One of the elements that play into those conventions is the boom box in which the can sits on. ...