Unit 20 and 24

Task 6: Planning the adverts: (U20: P2, P3, M2, D1) Learning Outcome 2 (U20): Be able to plan a cross media advertising campaign to a client brief    Target Audience The primary target audience for this campaign as stated in the brief is 30 ‘something’ year olds so therefore by using a retro aesthetic which fits in with conventions of the 90s (when this age range was younger) it would attract more people from within that age audience of 30 ‘something’ year olds to buy the drink as it would remind them of when they were younger. The secondary audience in which the brief calls a major audiences stated by the brief are 13-18 year olds. This is because that these ages of people typically drink fizzy drinks regardless of the aesthetic/campaign idea for them simply because of the taste. So by also targeting this drink towards younger people, the drink can rake in more income and become wider known. As we have a major audience of young people, the drink we will make will have to...

Task 5 - Job Roles (U24: P4, M2, D2) Learning Outcome 2 (U24): Understand the behaviours, skills and attributes necessary within the advertising industry Professional Attributes - Graphic Designer Creativity: Graphic Designers must be creative in order to be able to constantly flow with new ideas and designs for differing products. The designs being made must be able to catch eyes of potential customers and clients in order to gather more income for a company. Furthermore, graphic designers should be able to successfully communicate that a product belongs to a specific company or brand simply by the way the design create looks (such as the use of colour scheme and fonts). Technical Knowledge: Graphic designers need to basic knowledge of how to use a variety of different designing softwares such as photoshop, procreate, clip studio etc. With skills in a variety of softwares, graphic designers are able to work quickly upon being hired for a new projects as it takes away the time needed t...