Unit 20 and 24

  Discuss technology (U24: P2, M1) Learning Outcome 1 (U24): Understand the products that are produced within and across media industries Convergence = Media convergence is the merging of previous individual media products to form new forms of communications (You can access the internet, a phone, music etc all on one smart phone) Discuss how the industry has utilised developments in technologies Convergence of technologies has massively improved the advertising industry and the way in which audiences can access products. Advertising industries have improved the technology in which they use in order to make it easier for audiences to access and purchase products. For example, online advertisements on platforms such as YouTube, Instagram and Twitter often include a direct link featured somewhere in the post which leads to the product, making it quick, easy and simple for the potential buyer. Sometimes these ads can even include QR codes in which viewers must scan on their phones...

Research Portfolio (U20: P1, M1 U24: P1) Learning Outcome 1 (U20): Know how existing advertising campaigns embed advertisements across a range of media products Learning Outcome 1 (U24): Understand the products that are produced within and across media industries  Spotify - ‘Only You’ Only You is a Spotify campaign which was completed with an interactive in-app experience with personalised playlists which celebrated each individual users musical interests. The interactive app experience would include an audio ‘birth chart’ as well as a ‘dream dinner party’ where users can choose 3 of their most listened to artists they would invite to a meal and Spotify would create personalised mixes to set each mood. Alongside this Only You presentation, Spotify also added a ‘blend’ option in which two Spotify users can blend and merge their musical tastes into one playlist. Aims and Objectives The aim of this campaign according to Spotify was to allow people to discover more about their own mus...